ReadyRoute Logistics — Brand Guide
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USE
ReadyRoute Logistics provides nationwide last-mile delivery
and HIPAA-aware medical courier service across the United States.

NAME
- Always one word, two capitals: "ReadyRoute"
- Full legal: "ReadyRoute Logistics"
- Domain: readyroutelogistics.com
- Do not write "Ready Route", "Readyroute", or "READY ROUTE"

ONE-LINER
"Nationwide last-mile delivery and HIPAA-aware medical courier."

ELEVATOR (50 words)
ReadyRoute Logistics is a nationwide courier built around two
specialties: last-mile commercial delivery and HIPAA-aware medical
transport. Real dispatchers, vetted drivers, real-time visibility,
and the kind of service that quietly makes its way onto a sticky
note on your monitor.

COLORS
Primary blue   #0EA5E9   (sky-500)   RGB 14, 165, 233
Brand dark     #0284C7   (sky-600)   RGB 2, 132, 199
Accent amber   #FBBF24   (amber-400) RGB 251, 191, 36
Ink            #0F172A   (slate-900) RGB 15, 23, 42
Background     #EEF2F7              RGB 238, 242, 247

TYPOGRAPHY
System sans stack. On the web we use:
ui-sans-serif, system-ui, -apple-system, "Segoe UI", Inter, Roboto

LOGO USAGE
- Minimum clear space: 1x the height of the wordmark cap height
- Minimum size: 24px tall for the mark, 96px wide for the wordmark
- Do not stretch, rotate, recolor, add drop shadows, or place on
  busy photos. Use the light variant on dark backgrounds, dark on light.
- The yellow "route arrow" inside the mark is decorative; do not
  remove it or use it independently.

CONTACT
Press / brand questions: via the form at readyroutelogistics.com/contact